Joined KROK pre-launch and built the brand voice from the ground up across every customer touchpoint. Wrote all website copy, product pages, digital ads, email campaigns, physical packaging, brochures, and social media content.

What I did:

• Developed brand voice guidelines and applied them consistently across web, email, social, and print

• Wrote product pages and digital ad copy that supported launches and drove customer acquisition

• Produced packaging copy and brochures, balancing regulatory requirements with compelling consumer language

• Authored KROK's "Our Story and Mission" page, translating the founders’ vision into a brand narrative

Skills: Brand Voice Development, Product Copy, Email Marketing, Packaging Copy, Digital Advertising, Storytelling