Joined KROK pre-launch and built the brand voice from the ground up across every customer touchpoint. I wrote all website copy, product pages, digital ads, email campaigns, physical packaging, brochures, and social media content.

What I did:

• Developed brand voice guidelines and applied them consistently across web, email, social, and print

• Wrote product pages and digital ad copy that supported launches and drove customer acquisition

• Produced packaging copy and brochures, balancing regulatory requirements with compelling consumer language

• Authored KROK's "Our Story and Mission" page, translating the founders’ vision into a brand narrative

Skills: Brand Voice Development, Product Copy, Email Marketing, Packaging Copy, Digital Advertising, Storytelling