Notes from Abroad
Why Pop Music Made Me a Better Copywriter
For years, pop music was something I dismissed. Too simple. Too polished. Too eager to please. Then I started paying attention. Copywriting works the same way.
Why I Read ‘Lolita’ to Learn Empathy in Marketing
I first picked up Vladimir Nabokov’s Lolita because of my 100 Greatest Novels project. I knew its reputation: beautiful prose, impossible subject matter. I assumed the experience would be academic. I would admire the sentences from a safe distance and return it to the shelf. Instead, it broke something in me.