Notes from Abroad
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Reading About Three Countries Taught Me to Research Any Industry
Before moving to different countries, the author read local literature to gain a deeper understanding of each culture. This approach enhanced their experiences in Thailand, Germany, and China, revealing insights beyond surface-level knowledge. The author emphasizes that thorough research while writing builds trust with clients and improves the quality of the work produced.
Same Same But Different: A Lesson in Positioning
Thai sellers have a wonderful phrase for tourists who are comparing products. It’s the most honest marketing I’ve ever heard, and most brands could learn something from a street seller in Bangkok.
Every travel article I write has an audience of thousands. Every entry in my son's travel journal has an audience of one. The difference between those two acts has changed how I think about both.